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Prevention and Self-Care: The Power of Pink October in the Fight Against Breast Cancer

Writer's picture: Dakila NewsDakila News

October is the month dedicated to raising awareness about breast cancer, the most common type of cancer among women, after non-melanoma skin cancer. The Pink October campaign promotes early disease detection, reduces mortality, and encourages self-care. According to the World Health Organization (WHO), in 2024, Brazil is expected to register around 73,610 new cases of breast cancer, with an alarming incidence rate of 41.89 cases per 100,000 women.


Pink October: An International Movement



Launched in the 1990s, Pink October has evolved into a global force, dedicated to shining a light on breast cancer. In Brazil, the inaugural pink lighting event illuminated the Ibirapuera Obelisk in São Paulo in 2002. However, it was in 2008 that the movement truly flourished, with iconic monuments across the country, including the iconic Christ the Redeemer, bathed in pink. This campaign has since become a catalyst for change, inspiring women to prioritize their health, advocating for early diagnosis, and fostering the adoption of healthy habits.


During October, numerous actions in favor of women's health take place throughout the country, reinforcing the importance of breast cancer prevention and access to information. May Pink October invites women to take care of themselves, do their routine exams, and, above all, get to know themselves and be aware of the signs that their bodies may present.


Understanding the Warning Signs and the Crucial Role of Early Diagnosis


Breast cancer can be identified in its early stages, significantly increasing the chances of a cure. Be aware of the main warning signs:

  • Fixed and usually painless lump.

  • Changes in the volume or shape of the breasts.

  • Reddened or orange-peel-like skin.

  • Changes in the nipple, such as retraction or abnormal discharge.

  • Sores or changes in the nipple

  • Small lumps in the armpits or neck



The National Cancer Institute (INCA) recommends that women over 40, or those with risk factors, see a doctor regularly for screening exams, such as mammograms. For early diagnosis, in addition to self-examination, women must have mammograms from age 50 onwards every two years and maintain regular medical follow-ups. The Unified Health System (SUS) provides resources for preventing, diagnosing, and treating breast and cervical cancer.


Genetic Tests: An Allied Tool in Prevention

In addition to imaging tests, advances in genetic testing have made it possible to identify mutations that may indicate a predisposition to breast and ovarian cancer. Tests such as sequencing of the BRCA1 and BRCA2 genes are essential for investigating the hereditary risk of the disease. According to biomedical scientist Nayara Borba, “Genetic tests, such as Next Generation Sequencing (NGS), offer a detailed analysis of multiple genes associated with cancer, allowing the adoption of preventive measures and personalized treatments.”

These tests are performed with a simple blood sample and can help with both early diagnosis and prevention, especially in families with a history of breast cancer.


Prevention and Daily Care

Although the risk of developing breast cancer increases with age, adopting healthy habits can reduce the chances of occurrence. INCA points out that around 17% of cases can be prevented through a balanced diet, physical activity, maintaining a healthy weight, and limiting alcohol consumption. In addition, breastfeeding is considered a protective factor.


The 2024 Campaign: Women's Health in Focus

The 2024 Pink October campaign aims to reinforce the importance of prevention and self-care so that women stay connected to their health in October and throughout the year. The central message is: “Take care of yourself all year.”



In Brazil, the Unified Health System (SUS) offers preventive exams, such as mammograms, and treatment for breast cancer. In addition, awareness-raising and early diagnosis actions, such as the Social Service of Commerce (SESC-DF) mobile units, are being implemented in several regions of the country to facilitate access to clinical exams and mammograms.


Conclusion

Awareness about breast cancer should go beyond October. Women of all ages need to be aware of the warning signs and prioritize regular visits to the doctor. Early diagnosis is key to increasing the chances of a cure, and adopting healthy habits, such as regular exercise and a balanced diet, can significantly reduce the risk of developing the disease. May Pink October be a reminder that taking care of your health is an act of self-love and that we have the power to reduce our risk through healthy living.


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